Beerloft Brewery

Q: Why the name Beer Loft Brewery?

A:

Lex:

In 2016, I moved next door to Jackson in a loft apartment. At first we called it ‘Jack & Lex’s’ but we changed it to Beer Loft before we started our Instagram.

Jack:

Yeah we liked that it was a nod to our origin story and from an aesthetic perspective it’s short, snappy and makes for a nice square logo.

Beer loft image1

Q: How long have you/the brewery been making beer for?

A:

Jack:

I think I did my first brew while I was at uni so about 7 years maybe? I didn’t really get serious about it until Lex got in the mix couple of years back though.

Lex:

Yeah, all I knew really home brewing was from finding dad’s bottles under the house. After 15 years, beer just tastes like marmite vinegar. Although I’m sure it wasn’t too flash when it was new either…

 

Q: What got you into brewing?

A:

Jack:

My older brothers were the first to catch on to brewing in my family, initially as a means of making maximum alcohol for minimum expense and I must confess that was the initial drawcard for me too. Gradually we grew out of that and our tastes refined a bit but I never really had the confidence or energy to pursue brewing properly until Lex came along. Brewing is always better with buddies.

Lex:

Jack is what got me into brewing! I generally give up on things a few weeks in but not this because after that first batch, seeing the kind of volumes that we were making (and being a high functioning alcoholic) I was hooked!

 

Q: When you’re not brewing what are your hobbies?

A:

Lex:

Brewing is our hobby really. We are both designers by day, which is why we love labelling our stuff, even though we drink most of it ourselves!

Jack:

Yeah brewing is really the ultimate hobby as far as I’m concerned. It’s fun and sociable, it’s creative and there’s an absolute rabbit hole of things to learn tweak and improve, yet at the same time you don’t have to be an expert to make something that you can enjoy drinking.

Beer loft image4

Q: What’s your favourite style of beer?

A:

Jack:

Lately I’ve really been enjoying the hazy New England IPAs, but for a session beer I’d opt for a nice crisp XPA.

Lex:

I’m really into sour beers. The more sour, the better. I can’t say I’d have more than one a night, but I will really enjoy that one.

 

Q: If you could only have one of your brews for the rest of your life, what would it be and why? (I know it’s like picking a favourite child!)

A:

Jack:

Hard to choose! I reckon it would be a toss up between the Extra XPA or Blanche wheat beer.

Lex:

I love all the wheaty beers we’ve made so far. Purlieus, Blanche, and most recently Jack’s Bavarian Weiss.

Beer loft image2

Q: You are in a supermarket, in the Beer aisle of course, what would you buy? (your wonderful beer isn’t on sale unfortunately!)

A:

Lex:

I go for anything that has a cool label and I haven’t had before. Unless I’m planning to get quite drunk, then it’s cheap and cheerful all the way.

Jack:

Yeah I’ll second that. I’m a sucker for a sexy label.

 

Q: What new flavour combination would you love to try/what new hops would you like to work with?

A:

Jack:

I feel like there are still heaps of hop varieties we haven’t explored yet, and loads of great ones grown here in NZ. Pretty keen to try a single hop ale with a NZ hop we haven’t used before, maybe Rakau or Taiheke. As for flavour combo, Lex’s idea of using grapefruit in the last brew turned out great so I’m keen to try use another seasonal fruit (Lex is helping me to overcome my skepticism of fruit beer)

Lex:

I loved making our more unique beers, like our chilli infused ‘Stranger Stings’. But sometimes those ideas can blow up in your face (literally), like our explosive ‘Gin Morrison’ beer. I’ve started to appreciate getting the basic beers done right and not taking such big risks on 30L of beer and a days work. Saying that though, I’m sure there will be another weird concoction coming up… If we can think of a punny enough name for it. Vanilla Weiss?

Beer loft image6

Q: What brewery you would like to collaborate with and why?

A:

Lex:

I love Garage Project. If Beer Loft were a Pokémon, it’d evolve into Garage Project. But you’d need a rare beer crystal.

Jack:

Yeah Garage Project is great, love their style and they do some really interesting beers. I’d also be interested to get in touch with Croucher brewing in Rotorua because they make some tasty brews and I share the last name so there’s even a chance we’re related.

 

We are currently just brewing for the love of it. The dream would be to open a brewery / design studio one day so that we can do everything we love at once. Till then, we are working on gaining a following for Beer Loft online.

 

Photos by @luciesmeriglio.photography

Thanks to Beer Loft for being my first brewery from New Zealand on Meet the Makers, for more information see the following;

 

 

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